Flipkart To Launch Smart TVs, More Home Appliances Under In-House MarQ Brand
Autonomously from selling products from other manufacturers, the homegrown Indian e-commerce behemothic Flipkart also wants to improve its presence in the private label space. Merely recently we saw the company launching a smartphone under its ain banner, and now it has taken to stage in CES in Las Vegas to launch its own line of air conditioners and smart TVs under its MarQ label.
According to a written report published by the Indian Express, Adarsh Menon, Head of Private Labels & Electronics, Flipkart saysboth production categories have been designed keeping the Indian consumers in listen.
"Iii things that thing in large apparatus is the price, tech and afterward sales. Consumers want a certain tech and associate that spec with a given price. But most of them are not happy about this equation and postpone their purchases or expect for an event to trigger the purchase."
According to him, Flipkart plans to disrupt this bike by offering a similar spec TVs and air-conditioners at a lower price than its competitors. He detailed Flipkart'southward programme past saying,
"We have this information at the minutest level and tonnes of it. Our goal is to build a portfolio of every big appliance a customer needs to live better lives, and ACs and TVs further that cause."
The company is first starting with its "InnoCool" range of air-conditioners which will come in four different variants starting at 1 ton chapters. The air conditioners volition go on auction in April which will exist followed by the 32-inch HDR Smart TVs which will exist made bachelor in May 2018. The company already sells MarQ branded TVs and microwaves.
Information technology's clear that the company is bullish on the big appliance sector and want to capture a large share of the pie, after having been India's market leader for years. Whether Flipkart will be able to pull customers from bigger brands based on its learnings is another matter altogether.
Source: https://beebom.com/flipkart-brand-marq-smart-tv-ac-ces-2018/
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